Thanks to the widespread of computers and smartphones, online gambling has evolved into an extremely common pastime that can be played from a variety of different locations. So much so, that this type of betting is generating approximately 46 billion US dollars every year and shows no signs of slowing down.
Affiliates can get a piece of the action by finding quality sports betting offers and creating comprehensive campaigns that yield high-profit margins. That said, there are hundreds of different offers to choose from and identifying the best ones is not always easy.
What Are Sports Betting Offers?
Gambling and betting platforms are no strangers to affiliate marketing. As a matter of fact, these companies usually put out sports betting offers that bring big incentives in order to attract the best affiliates.
Affiliate marketers can take advantage of these deals and build campaigns designed to bring traffic to the advertisers’ sports betting site, which in turn allows them to monetize in a variety of different ways.
It’s worth noting that all sports betting offers are different, so you’ll need to take your time and review the details of each deal. As a general rule of thumb, offers that sound too good to be true usually are, so take your time and read through the small print in order to understand how the offer works.
How to Find the Best Affiliate Sports Betting Offers
All sports betting offers are different, so you need to pay special attention to the events and trends that affect each individual deal. For instance, big events like boxing matches, the Rugby World Cup, and the Winter Olympics tend to represent a great chance for affiliates to make a significant amount of money.
Here are some tips to help you find the best sports betting offer for you:
Don’t Settle for the First Offer
There are thousands of online gambling and betting sites. Instead of settling for the first offer that has decent requirements, be patient and browse through all the options you have available. Also, look at the sports events calendar and see whether you can time your campaign with an upcoming event to give it that extra boost.
Find Advertisers that Support Your Campaigns
Working with a great advertiser means more than simply getting a good offer. These companies usually provide promotion codes, discounts, and other tools that help make your campaign a success. Some advertisers will even offer creative content that has their branding and allow you to run promotions that reel in more traffic.
Evaluate Different Networks and Pricing Models
Like all affiliate offers, there are many different pricing models you can choose from. Cost-per-acquisition (CPA) and shared-revenue models are always available, but it’s common to also find advertisers that offer paid tenancy along with an additional commission structure for affiliates. The golden rule you need to remember is that the higher the commission, the harder it will be to get conversions.
Choose a Deal that Suits Consumers
While paid tenancy and revenue share sounds great, remember that you won’t be able to monetize from your campaign if consumers don’t like the deal you chose.
Even if you have attractive imagery and you build a solid campaign, users will lose interest if the product itself doesn’t live up to their expectations. The advertiser’s platform should look trustworthy, offer competitive odds, and rich functionality among other features that improve the user experience.
Verify that Promotions Are Allowed
Promotions are a great way to reel in traffic for your sports betting offer. That said, you need to verify that the advertisers you work with allow welcome bonuses, free bets, and other forms of encouragement.
Payouts and Financial Benefits
Payouts are one of the most important elements of any sports betting offer. As we mentioned before, be wary of advertisers that offer massive payouts of more than 60% because these are extremely hard to monetize from.
Remember that revenue share models provide passive income on lost bets, while payout per deposit offers give you a percentage of each user’s initial payment. CPA structures pay affiliates for each lead they generate, but don’t provide the ability to make passive revenue.
Once you find a reasonable payout structure, you should also look at other financial benefits and requirements. Some platforms will take commissions on each withdrawal and have a minimum amount and holding periods you should keep in mind.
Learn More About ActiveRevenue Today!
The tips above should help you zero in on the best sports affiliate offers available today. To learn more about choosing the best offer or about our DSP platform, contact us today and our team will be glad to help.