Recent research suggests that the digital marketing industry generated more than 100 million US dollars in 2018.
Digital adverts can come in a variety of shapes, sizes, and serve different purposes. Pop-under ads, also known as on-click ads, are among the most popular formats used today because they can help improve the performance of your campaign and bolster your profits – if used correctly of course.
Below, we’ll take a look at pop-under ads, compare them to other popular formats, and give you a few tips on improving the performance of your on-click campaigns.
The Difference Between Pop-Under and Other Ad Formats
A pop-under ad is unique because it opens a new window beneath the active browser screen. This means that users don’t see the pop-under until they close or minimize the window they’re currently using.
Unlike banners and other traditional ads that appear on-page, on-click adverts have a limited impact on user experience. At the same time, it’s a great way to overcome ads blindness, which describes the phenomenon where users simply choose to ignore obvious adverts.
What’s more, pop-under ads have an opt-in rate of 2% and some platforms report CTRs AS HIGH AS 7%, both of which are significantly higher than traditional display adverts.
On-click ads are one of the most useful options in the affiliate marketer’s tool kit, but you have to use them properly in order to maximize your revenue. Here are some tips to help you craft superior pop-unders that convert.
Set Your Objectives Before Beginning
Like all digital marketing ventures, your pop-under campaign needs to carry a set of tangible goals in order to measure its success. Keep in mind that on-click ads are a great way to generate leads, but some companies also use them for branding purposes as well.
Brand Your Ads
73% of consumers prefer branded ads than generic adverts, so make sure you showcase your logo and own your pop-unders. Aside from bolstering your credibility, it will also help you build a loyal following that connects with your brand from the get-go.
Deliver Valuable Content
Delivering valuable content through an ad is tricky, so most affiliates try to include a freebie or promo code. Depending on your industry, you may be able to entice users by offering a gated study or infographic as well.
Use GEO and Other Targeting Options
Targeting is a key part of any online marketing campaign and pop-unders are no exception. Make sure you use the right geographical targeting, plus additional options depending on what you have available. This can include targeting by language, time zone, interests, age, orientation, and much more.
Create a Variety of Ad Versions
Repeating the same content can create ad fatigue, so you should create different versions of each ad and rotate them with returning users.
One thing that traditional and online advertising has in common is the importance of creativity. You need to craft original ads that attract attention in the right way, although this will depend on the goals you want to achieve.
Avoid Spamming at All Costs
Some people have a stigma towards pop-unders, so make sure you avoid spamming at all costs. If your ads come off as spammy, you’ll end up with low engagement metrics and a base of disgruntled users.
Don’t Overuse CTAs
CTAs help improve conversions on any ad, but you need to be careful and avoid overloading your pop-under. If you use too many CTAs, your ads will just look like spam and repel traffic.
Be Careful with the Images You Choose
Although some verticals may employ strong images, you should be careful not to include offensive content. Aside from creating a negative reaction in your audience, you may also violate the policies of the advertising platform.
Keep a Close Eye on Your Metrics Early On
Pop-under ads usually perform better than other formats, but they don’t guarantee success. You need to keep an eye on the performance of your campaign as soon as you launch it. If you notice you’re not receiving any traffic, check your budget and other settings to ensure everything is working properly.
Employ A/B Testing
The best way to find the variations that improve your ads’ performance is through A/B testing. Aside from the ad and the wording itself, you can test additional elements like timing, size of the new window, and even the use of a pre-lander.
Learn More About Our DSP Platform
Pop-under ads are a great way to generate leads, but you need to take your time and build a campaign that’s designed to convert. If you are interested in learning more about pop-unders or our DSP platform, contact ActiveRevenue today.